Case Study 2 - Community Impact
Promoting knowledge and agency in health communities
Branded cover graphics for The Endometriosis Network Canada’s Impact Report 2021
Core elements
Knowledge empowerment
Community engagement
Layout and graphic design
Accessibility design
Inclusive design
Visual identity optimization
Copy writing
Print and digital media
Project
‘Impact Report 2021: Community empowerment in unprecedented times’ for the non-profit organization The Endometriosis Network Canada (TENC)
Partners
The TENC team
Roles
Layout designer
Graphic designer
Copy writer and editor in collaboration with TENC team members
Tools
Adobe Creative Suite (InDesign, Illustrator, Acrobat)
Design challenge
To produce a comprehensive annual impact report for print and digital media that outlines the activities, mission and plans of the organization for presentation to the board, inclusion on the website, and dissemination to donors, volunteers, provider collaborators, and the patient community.
Page excerpts from TENC’s Impact Report 2021
Solution
Unique visual elements of TENC’s brand identity drawn into the graphics (i.e. rounded logo forms and bright colour scheme). This imagery was combined with the strong brand voice in the written content to establish a cohesive, recognizable organizational context throughout the report.
Data reports, dynamic visuals and testimonials from community members were leveraged to highlight key knowledge and community engagement outcomes for donor and board member stakeholders.
Ample white space alongside colourful graphics and text blocks were balanced to optimize the printing process for the printed document while remaining engaging across all platforms.
Impact
For more information on the organization’s impact and to view the full report, please click here.